Before You Sign a Performance-Based Search Deal: 15 Contract Checks
• 11 min read
Written by Alexander Perelman
Alexander Perelman
Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?
• 10 min read
Written by Alexander Perelman
The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them
• 11 min read
Written by Alexander Perelman
Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated
• 9 min read
Written by Alexander Perelman
7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive
• 9 min read
Written by Alexander Perelman
Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing
• 9 min read
Written by Alexander Perelman
An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue
• 9 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies
• 11 min read
Written by Alexander Perelman
One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook
• 10 min read
Written by Alexander Perelman
Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test
• 10 min read
Written by Alexander Perelman
The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss
• 10 min read
Written by Alexander Perelman
The 30-Day AEO Holdout: Test Citations Before You Sign
• 9 min read
Written by Alexander Perelman
The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization
• 9 min read
Written by Alexander Perelman
Before You Rewrite for AI Citations, Run This 30-Day Server Log Test
• 10 min read
Written by Alexander Perelman
I Tore Down One Google AI Overview. Here’s What Its Citations Reveal
• 11 min read
Written by Alexander Perelman
From SGE to AI Mode: How Google’s Citation Rules Changed
• 9 min read
Written by Alexander Perelman
Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget
• 9 min read
Written by Alexander Perelman
7 Myths About AI Citations, Tested Against Crawler Logs
• 10 min read
Written by Alexander Perelman
Can AI Fetchers Read Your Page? A 45-Minute Check Before You Buy a Fix
• 8 min read
Written by Alexander Perelman
CPA, ROAS or Pipeline? Choose the Metric Your Search Partner Answers To
• 11 min read
Written by Alexander Perelman
13,405 Requests, Zero Live-Session Fetches: The Guide AI Agents Kept Requesting
• 9 min read
Written by Alexander Perelman
How to Get Cited in ChatGPT and Perplexity: Win the Live Fetch
• 10 min read
Written by Alexander Perelman
What a $2,500-a-Month Google Ads Agency Costs Over a Year
• 10 min read
Written by Alexander Perelman
AI Overview Tools Ranked: Which Ones Actually Ship Fixes?
• 10 min read
Written by Alexander Perelman